There’s been many hair care brands that claim to be “Salon Exclusive” but more often than not each exclusive brand tends to start out in hairdressers (the hairdresser making all sales and brand building but not the profit from the products) and then ultimately selling out into any retail outlet they can get it into or even supermarkets.
So whats a true salon brand and what do hair salons think about products in there salons. I have been in hairdressing over 20 years and I have seen a lot of different brands coming to market the latest sales/profit schemes to come through my salon door promising to make exclusive products if I recommend the company’s products to my customers.
Over the last three years this has changed not only have large brands put their products into hairdressers they have also started selling direct to consumers.
Are you a hair salon? Does this scenario sound familiar
– Regular client visits who uses a daily product
– New product comes out in the range you brief your stylist to advise/sell to the client
– Your stylist or you recommends the product to the client
– The stylist gives a small booklet to the client prescribing by ticking the recommended products for the client
– The client declines the sale for one reason or another
– Client returns after 6 weeks an informs they purchased the product discounted direct from the brand on the internet
Does this sound familiar to hairdressers or clients? It’s also a complete waste of time or is it? I do not think it’s a waste of time for the company who has supplied the products to the hair salon. The hair salon would have to make a minimum order of product in bulk and add to its stock list a large outlay profiting the hair product company. Effectively the hair stylist softened up the client for a sale.
It just shows the complexities of today’s product market place. Not all is doom and gloom in most cases the client will purchase the product and walk out happy and the salon gets some stock return.
In 2007 I decided in my hair salon enough was enough although I do stock some brands I try to keep my stock low. I took the step to create my own product range which I can proudly say is “salon exclusive” why because I only sell in my hair salon and on my website. I have developed the products after speaking to my clients. Some of my clients have been with me for 20 years.
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